| Published: | February 11, 2010 |
| Source: | KXAN |
| Location: | United States (Texas) |
| Category: | Business |
| Media: | Photo(s), Video |
Leave it to an Austin businessman to figure out a way to make music more than just entertainment, but an alternative medicine for physical and emotional pain. “I was inspired by a family who had a baby in the neo-natal intensive care unit” said David Schofman, CEO of Coro Health. “While their child was in the hospital, they couldn’t touch him but they were able to connect with him through music.”
Schofman said he then started doing research into music therapy and realized that though there were proven benefits, there were no viable business models that could incorporate it on a large-scale basis in hospital or nursing facilities. That’s when he created Music First, a program that aims to reduce a patient’s pain, both physical and emotional.
